Twitch event proposal for Cannes Lion Festival 2020
UX Design | Social Media content | Creative Strategy
A digital proposal and 3D walkthrough for a 'Twitch Apartment', this immersive campaign brings Twitch's mutifaceted brand to life.
Role: Lead Designer & Assistant Strategist
Campaign turn-around: 1 month including proposal and execution planning
Outcomes include: presentation deck, 3D video space render and graphics
Winning* Brand activation proposal for Twitch, during Cannes Lion Festival 2020.
An experiential build, "Twitch Apartments": brand awareness and environment for the potential brand and advertising agencies.
Process & Criteria:
Understand Twitch's brand as the destination for advertisers and other sponsors to advertise their brand to a young and digital demographic.
Showcase the variety of content that is available on the digital broadcast platform.
Must include motifs and nods to the new Twitch branding (gradients and stickers used)
Must include space for lounging and meetings.
A presentation deck customised with Twitch motifs and branding.
3D walkthrough of the proposed space which included motion graphics and sound design.
As lead designer, I was in charge of ideating the look and feel of the space and editing the 3D render after creation. This included video editing, motion graphics, and branding.
Our winning proposal was chosen out of 10 agencies and we were commissioned to create another experiential space for Twitch at Gamescom 2020.
*Due to covid, this event was canceled.